APOLOGIZE FOR OUR APPEARANCE, CHANGES COMING SOON! 

Perkin Family

feel good about your look

This principle was the foundation for our company which “gells” (pronounced jellz) our love of sharp looking apparel with our continued commitment to philanthropy. Gells was founded by a husband and wife team who have nearly twenty years’ business experience between them ranging from marketing, to finance, to fashion.

Starting their own company together has been a longtime dream, and with their mutual appreciation for well-made, casual apparel, it only seemed natural to start with a belt; the detail that "gells" your outfit together. The Perkins both strongly believe in philanthropy and have chosen to align gells with charities that are close to their hearts.

mission

Our mission is to deliver high quality apparel that is eye-catching, fun and impactful -- 5% of all sales is donated to our Partner Charities. It is our hope that people "feel good about their look" (on many levels) when wearing our apparel.

our mascot

Our company mascot is a rendering of a beloved family pet, “can-can,” who lost her battle to canine cancer at far too young an age. Doing what we can to find a cure for canine cancer is just one of our goals as a company.  We recently welcomed a new puppy “Goose” into our family!

core values

Sound business ethics is at our core, and we strive to ensure that this belief is at the forefront of all company operations. Additionally, we know that our apparel is a direct reflection of who we are and we thus take the time to ensure that each product is made with care.

connect with gells      

bringing good and looks together

5% of each belt purchased will be donated to a partner charity

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WE ARE A FOR-PROFIT ORGANIZATION THAT IS COMMITTED TO DONATING A PORTION OF SALES TO OUR PARTNER CHARITIES