This principle was the foundation for our company which “gells” (pronounced jellz) our love of sharp looking apparel with our continued commitment to philanthropy. Gells was founded by a husband and wife team who have nearly twenty years’ experience between them ranging from marketing, to finance, to fashion.
Starting their own company together has been a longtime dream, and with their mutual appreciation for well-made, casual apparel, it only seemed natural to start with a belt; the detail that brings your outfit together. The Perkins both strongly believe in philanthropy and have chosen to align gells with charities that are close to their hearts.
gells was founded on the belief that you can operate a for-profit business with philanthropy at heart. We deliver high quality apparel that is eye-catching, yet understated, and versatile enough for almost any occasion. 5% of the pre-tax purchase price of each belt sold will be donated to charities that we have partnered with.
Our company mascot is a rendering of a beloved family pet, “can-can,” who lost her battle to canine cancer at far too young an age. Doing what we can to find a cure for canine cancer is just one of our goals as a company. We recently welcomed a new puppy “Goose” into our family!
Sound business ethics is at our core, and we strive to ensure that this belief is at the forefront of all company operations. Additionally, we know that our apparel is a direct reflection of who we are and we thus take the time to ensure that each product is made with care.
bringing good and looks together
5% of each belt purchased will be donated to a partner charity